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Effective Brand Leadership

By: Chris Edger (Author) , Tony Hughes (Author)

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Ksh 5,150.00

Format: Hardback or Cased Book

ISBN-13: 9781909818781

Publisher: Libri Publishing

Publication Date: Feb 15th, 2016

Weight: 604 grams

Dimension: 16.40 x 24.20 x 2.10 cms

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This book is packed with real-life case studies and insights from the foundersand leaders of some of the most dynamic and established food service brands. With its accessible style, it is essential reading for food service leaders at all levels or studentswho want practical insights into the fundamentals of effective brand leadership.

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