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Effective Innovation REVISED EDITION
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Effective Innovation REVISED EDITION

Book Details

Format Paperback / Softback
ISBN-10 1509812105
ISBN-13 9781509812103
Publisher Pan Macmillan
Imprint Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 22nd, 2015
Print length 240 Pages
Weight 366 grams
Dimensions 15.50 x 23.40 x 2.20 cms
Ksh 2,350.00
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The classic guide to keeping you and your staff ahead of the game

Innovation - the process of taking new ideas through to satisfied customers - is the lifeblood of any organization today. Nothing causes a company and the individuals working in it to lose enthusiasm more than a lack of interest in positive change. You cannot stand still: either you go forwards or you move backwards.

In Effective Innovation John Adair, Britain''s foremost expert on leadership training, looks at both creativity and innovation and tells you everything you need to know to enable you to generate new ideas and bring them to market. Based around Adair''s ''seven habits of successful creative thinkers'', this landmark book will tell you how to:

Generate the best possible ideas from yourself and the people around you

Listen and learn - how being curious, keen to learn and observant of others will help you to think in a more imaginative way

Use constructive criticism to improve upon existing ideas

Filter out those ideas that should not be further progressed

Follow up on and implement ideas to best effect


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