Electronic Media Management, Revised
Book Details
Format
Paperback / Softback
ISBN-10
024080872X
ISBN-13
9780240808727
Publisher
Taylor & Francis Ltd
Imprint
Focal Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 30th, 2006
Print length
432 Pages
Weight
822 grams
Dimensions
25.80 x 18.50 x 1.80 cms
Product Classification:
Communications engineering / telecommunications
Ksh 14,600.00
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Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Get Electronic Media Management, Revised by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
