Electronic Media Management, Revised

Name: Electronic Media Management, Revised
Brand: Taylor & Francis Ltd
SKU: 9781138129276
Price: 30250 KES
Availability: OutOfStock
ISBN: 9781138129276

by Michael F Starr , Peter Pringle

Book Details

Format Hardback

ISBN-10 1138129275

ISBN-13 9781138129276

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 5th, 2015

Print length 432 Pages

Weight 960 grams

Product Classification: Communications engineering / telecommunications

KSh 30,250.00

Currently unavailable 0 in stock

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Get Electronic Media Management, Revised by Michael F Starr, Peter Pringle at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 432 pages.