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Emotional Decisions

By: Mary Frances Luce (Author) , James R. Bettman (Author) , John W. Payne (Author)

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Ksh 3,250.00

Format: Paperback or Softback

ISBN-13: 9780226534336

Publisher: The University of Chicago Press

Publication Date: Jul 1st, 2001

Weight: 312 grams

Dimension: 2.30 x 1.60 x 0.10 cms

Category: Market research

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Focusing on antecedents and consequence, this work provides a model of trade-off difficulty. The authors advance a framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers appraise their choices in light of their goals and coping strategies.

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Mind, Body, & Spirit