Employer Branding for the Hospitality and Tourism Industry : Finding and Keeping Talent
Book Details
Format
Hardback or Cased Book
ISBN-10
1789730708
ISBN-13
9781789730708
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 10th, 2019
Print length
216 Pages
Weight
428 grams
Dimensions
16.00 x 23.80 x 1.90 cms
Product Classification:
Business strategyPersonnel & human resources managementTourism industryHospitality industry
Ksh 12,250.00
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This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
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