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Engagement of Intercultural Project Customers
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Engagement of Intercultural Project Customers : A Relational Model

2020 ed.

Book Details

Format Paperback / Softback
ISBN-10 3030394875
ISBN-13 9783030394875
Edition 2020 ed.
Publisher Springer Nature Switzerland AG
Imprint Springer Nature Switzerland AG
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 28th, 2021
Print length 263 Pages
Ksh 16,200.00
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This book examines the effective and appropriate integration of project customers in intercultural settings.

This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset.   

The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.



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