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Enhancing the Managerial DNA of Your Small Business

By: Pat Roberson-Saunders (Author)

Manufacture on Demand

Ksh 4,250.00

Format: Paperback or Softback

ISBN-13: 9781606495506

Publisher: Business Expert Press

Publication Date: Mar 16th, 2014

Weight: 308 grams

Dimension: 15.30 x 23.10 x 1.20 cms

Category: Small businesses & self-employed

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A book that focuses on five key areas that a business owner needs to understand, in order to effectively manage the venture: Strategic planning; Entrepreneurial finance; Entrepreneurial marketing; Cash flow management; and, Cost control. It also includes coverage of topics such as break-even analysis, legal structures, and intellectual property.

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