Enterprise and Competitiveness : A Systems View of International Business
by
Mark Casson
Book Details
Format
Paperback / Softback
Book Series
Clarendon Paperbacks
ISBN-10
019828957X
ISBN-13
9780198289579
Publisher
Oxford University Press
Imprint
Oxford University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 30th, 1995
Print length
246 Pages
Weight
322 grams
Dimensions
21.40 x 13.70 x 1.60 cms
Product Classification:
MicroeconomicsBusiness competitionEntrepreneurshipInternational businessMultinationals
Ksh 5,900.00
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An examination of the system of linkages that determine the success of multinational firms and the resulting performance of nations.
Mark Casson demonstrates how the economic effects of culture--social values such as honesty, dedication, and loyalty--can be analysed in a rigorous fashion. He argues that gains from technology in modern society can be offset by high costs stemming from the missing moral dimension which has implications for economic competitiveness and for social and economic institutions. A strong culture reduced transaction costs and enhances performance--the success of an economy thus depends on the quality of its culture.
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