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Ethics in Public Relations

By: Kathy R. Fitzpatrick (Author) , Carolyn Bronstein (Author)

Manufacture on Demand

Ksh 27,250.00

Format: Hardback or Cased Book

ISBN-13: 9781412917971

Publisher: SAGE Publications Inc

Publication Date: Jun 27th, 2006

Weight: 554 grams

Dimension: 16.20 x 23.70 x 2.30 cms

Category: Advertising

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Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. It explores the requirements of ethical advocacy online and ethical accountability in organizational settings.

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