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Europe and the Japanese Challenge

By: Yale University) Mason Professor in the School of Management Mark (Professor in the School of Management (Author)

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Ksh 46,400.00

Format: Hardback or Cased Book

ISBN-13: 9780198292647

Publisher: Oxford University Press

Publication Date: Nov 27th, 1997

Weight: 340 grams

Dimension: 22.50 x 14.50 x 1.50 cms

Category: Central government policies

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A study of the history of Japanese involvement and investment in Europe from the early part of this century to the present day. The main focus of the analysis centres on the auto industry, consumer electronics and banking, whilst the different reactions to Japanese investment in Europe and the United States is also considered.

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