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European Retailing's Vanishing Borders

By: Madhav Kacker (Author) , Brenda Sternquist (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780899308180

Publisher: Bloomsbury Publishing Plc

Publication Date: Dec 1st, 2028

Category: International trade

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European unification has led to the lowering of physical, technical and fiscal barriers, creating the world's largest mass market. This work presents the logistics of Euro-distribution; case studies of major retailers; internationalisation strategies; and retail company alliances.

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