Evaluating Public Relations : A Guide to Planning, Research and Measurement

Name: Evaluating Public Relations
Brand: Kogan Page Ltd
SKU: 9780749468897
Price: 7200 KES
Availability: OutOfStock
ISBN: 9780749468897

3 Revised edition

by Paul Noble , Tom Watson

Book Details

Format Paperback / softback

Book Series PR In Practice

ISBN-10 0749468890

ISBN-13 9780749468897

Edition 3 Revised edition

Publisher Kogan Page Ltd

Imprint Kogan Page Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 3rd, 2014

Print length 208 Pages

Weight 310 grams

Dimensions 23.20 x 15.50 x 1.20 cms

Product Classification: Public relations

KSh 7,200.00

Currently unavailable 0 in stock

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Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Get Evaluating Public Relations by Paul Noble, Tom Watson at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has 208 pages.