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Event Studies

By: Canada) Getz Donald (University of Calgary (Author) , UK) Page Stephen J. (University of Hertfordshire (Author)

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Ksh 38,400.00

Format: Hardback or Cased Book

ISBN-13: 9780367085629

Publisher: Taylor & Francis Ltd

Publication Date: Nov 13th, 2019

Weight: 1542 grams

Dimension: 19.60 x 25.20 x 3.60 cms

Category: Events management industries

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Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.

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