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Events as a Strategic Marketing Tool

By: The Netherlands) Gerritsen Dorothe (NHTV Breda University of Applied Sciences (Author) , The Netherlands) van Olderen Ronald (NHTV Breda University of Applied Sciences (Author)

3 in stock

Ksh 8,750.00

Format: Paperback or Softback

ISBN-13: 9781789242300

Publisher: CABI Publishing

Publication Date: Mar 19th, 2020

Weight: 622 grams

Dimension: 24.70 x 19.00 x 1.20 cms

Category: Tourism industry

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An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

Get Events as a Strategic Marketing Tool by Dorothe (NHTV Breda University of Applied Sciences, The Netherlands) Gerritsen at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by CABI Publishing and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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