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Everyday Reading : Middlebrow Magazines and Book Publishing in Post-Independence India

Name: Everyday Reading
Brand: University of Massachusetts Press
SKU: 9781625347916
Price: 14200 KES
Availability: OutOfStock
ISBN: 9781625347916

by Aakriti Mandhwani

Book Details

Format Hardback

Book Series Studies in Print Culture and the History of the Book

ISBN-10 162534791X

ISBN-13 9781625347916

Publisher University of Massachusetts Press

Imprint University of Massachusetts Press

Country of Manufacture GB

Country of Publication GB

Publication Date Jul 8th, 2024

Print length 296 Pages

Weight 454 grams

Product Classification: Language learning: reading skills Reading skills Literary studies: general

KSh 14,200.00

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Utilizing a wealth of previously unexamined print culture materials, as well as paying careful attention to the production of commercial publishing companies and the reception of ordinary reading practices, this book offers fresh perspectives into book history, South Asian literary studies, and South Asian gender studies.

During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines—like Delhi Press’s Saritā—and the first paperbacks in Hindi—Hind Pocket Books—North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity, and religion.

Utilizing a wealth of previously unexamined print culture materials, as well as paying careful attention to the production of commercial publishing companies and the reception of ordinary reading practices—particularly those of women—Everyday Reading offers fresh perspectives into book history, South Asian literary studies, and South Asian gender studies.

Get Everyday Reading by Aakriti Mandhwani at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by University of Massachusetts Press and it has 296 pages.

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