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Exotic Visions in Marketing Theory and Practice

By: Alf H. Walle (Author)

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Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567203943

Publisher: Bloomsbury Publishing Plc

Publication Date: Dec 30th, 2001

Category: Social theory

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Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

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