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Experiment-Research Methodology in Marketing

By: Gordon Patzer (Author)

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Ksh 16,650.00

Format: Hardback or Cased Book

ISBN-13: 9780899309606

Publisher: Bloomsbury Publishing Plc

Publication Date: Mar 20th, 1996

Dimension: 23.50 x 15.60 x 53.90 cms

Category: Market research

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An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship.

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