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Explaining Buyer Behavior

By: Columbia University) O'Shaughnessy Graduate School of Business Professor of Marketing John (Professor of Marketing (Author)

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Ksh 40,650.00

Format: Hardback or Cased Book

ISBN-13: 9780195071085

Publisher: Oxford University Press Inc

Publication Date: Aug 20th, 1992

Weight: 800 grams

Dimension: 24.30 x 16.20 x 3.50 cms

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