Explaining Buyer Behavior : Central Concepts and Philosophy of Science Issues
Book Details
Format
Hardback
ISBN-10
0195071085
ISBN-13
9780195071085
Publisher
Oxford University Press Inc
Imprint
Oxford University Press Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 20th, 1992
Print length
400 Pages
Weight
810 grams
Dimensions
24.30 x 16.50 x 3.80 cms
Product Classification:
Behavioural theory (Behaviourism)Sales & marketingPhilosophy of science
KSh 24,400.00
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This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
Get Explaining Buyer Behavior by John O'Shaughnessy at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Oxford University Press Inc and it has 400 pages.
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