Retail Marketing : Shopper Behaviour and Retail Management at the Point-of-Purchase
3 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
1009440667
ISBN-13
9781009440660
Edition
3 Revised edition
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 5th, 2026
Print length
476 Pages
Weight
858 grams
Dimensions
17.80 x 25.30 x 2.80 cms
Ksh 7,050.00
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Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts, and digitalisation. Learning outcomes, case studies, key takeaways, study questions and exercises are included in each chapter, making it an ideal resource for Retail Marketing and Retail Management courses. Teaching PowerPoint slides and sample course syllabi are available as supplementary materials to support instructors.
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