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Exploring Marketing Research (with Qualtrics Printed Access Card)

By: William (Oklahoma State University) Zikmund (Author) , Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin (Author)

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Ksh 73,150.00

Format: Mixed Media Product

ISBN-13: 9781305263529

Publisher: Cengage Learning, Inc

Publication Date: Apr 3rd, 2015

Weight: 1592 grams

Dimension: 37.10 x 22.40 x 2.90 cms

Category: Market research

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A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. It prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing business context while introducing both traditional research methods.

Get Exploring Marketing Research (with Qualtrics Printed Access Card) by William (Oklahoma State University) Zikmund at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Cengage Learning, Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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