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Export Marketing Handbook

By: Walter Nagel (Author) , Gaston Ndyajunwoha (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780275929497

Publisher: Bloomsbury Publishing Plc

Publication Date: Oct 6th, 1988

Category: Sales & marketing management

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This is a `how-to' sourcebook to establishing and managing an export marketing business. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.

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