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Feminists, Feminisms, and Advertising

By: Kim Golombisky (Author) , Peggy J. Kreshel (Author)

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Ksh 24,300.00

Format: Hardback or Cased Book

ISBN-13: 9781498528269

Publisher: Lexington Books

Publication Date: Oct 27th, 2017

Weight: 768 grams

Dimension: 15.90 x 23.50 x 3.50 cms

Category: Communication studies

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This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.

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