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Focus Groups as Qualitative Research

By: David L. Morgan (Author)

1 in stock

Ksh 5,500.00

Format: Paperback or Softback

ISBN-13: 9780761903437

Publisher: SAGE Publications Inc

Publication Date: Feb 19th, 1997

Weight: 130 grams

Dimension: 21.50 x 14.10 x 0.50 cms

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Reflecting the many changes that have occurred in the study of focus groups in recent years, this book begins with an introduction offering a discussion of current social science approaches to focus groups.

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