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Food and Experiential Marketing

By: Wided (B&C Consulting Group) Batat (Author)

Manufacture on Demand

Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367727178

Publisher: Taylor & Francis Ltd

Publication Date: Mar 31st, 2021

Weight: 422 grams

Dimension: 15.60 x 23.50 x 2.30 cms

Category: Market research

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This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

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