Food Marketing and Labelling : A Practical Guide
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This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology to enhance consumers, practitioners, and scholars understanding of the modern food market. In fifteen chapters the book explores marketing, labelling, and technological aspects of the food industry. The book briefly discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices. It allows readers to understand the holistic view of food marketing, labelling, and technology and their interrelationship. Throughout, it includes several case studies and practical examples.
Key Features:
Analyses consumer psychology behind food choice and marketing strategy
Covers food labelling regulations and compliance and nutritional requirements extensively
Includes sustainable and ethical dimensions of food marketing, labelling, and technology for guiding readers on responsible practices
Get Food Marketing and Labelling by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
