For God, Country, and Coca-Cola : The Definitive History of the Great American Soft Drink and the Company That Makes It
Book Details
Format
Paperback / Softback
ISBN-10
1541606019
ISBN-13
9781541606012
Publisher
Basic Books
Imprint
Basic Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 14th, 2024
Print length
576 Pages
Weight
746 grams
Dimensions
16.60 x 23.40 x 4.20 cms
Ksh 3,600.00
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The fizzy, "marvellously entertaining" (Los Angeles Times) story of the world's favourite beverage
The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage
For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism.
With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”
For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism.
With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”
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