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Forecasting and Market Analysis Techniques

By: George Kress (Author) , John Snyder (Author)

Manufacture on Demand

Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9780899308357

Publisher: Bloomsbury Publishing Plc

Publication Date: May 17th, 1994

Category: Market research

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Sales forecasts and market analyses are the cornerstones of the planning process, although these two tasks are usually performed by people with only limited training in either area. This book describes the key techniques for forecasting sales and analysing markets in a useful format.

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