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Foundations of Corporate Success

By: John Kay (Author)

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Ksh 12,000.00

Format: Paperback or Softback

ISBN-13: 9780198289883

Publisher: Oxford University Press

Publication Date: Apr 20th, 1995

Weight: 654 grams

Dimension: 23.30 x 15.70 x 2.60 cms

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Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of 'competitive advantage' and examines how the business strategies of the world's leading companies affect their financial performance.

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