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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

By: Evan Morris (Author)

1 in stock

Ksh 2,450.00

Format: Paperback or Softback

ISBN-13: 9780743257978

Publisher: Simon & Schuster

Publication Date: Nov 1st, 2004

Weight: 188 grams

Dimension: 12.80 x 20.40 x 1.80 cms

Category: Reference works

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A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.

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