From Marginal to Mainstream : Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Book Details
Format
Paperback / Softback
ISBN-10
1398604313
ISBN-13
9781398604315
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2023
Print length
264 Pages
Weight
402 grams
Dimensions
15.60 x 23.40 x 1.60 cms
Product Classification:
Advertising
Ksh 5,550.00
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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Get From Marginal to Mainstream by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
