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Fundamentals of Global Strategy: A Business Model Approach

By: Cornelis A. de Kluyver (Author)

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Ksh 4,250.00

Format: Paperback or Softback

ISBN-13: 9781606490723

Publisher: Business Expert Press

Publication Date: Oct 16th, 2010

Weight: 409 grams

Dimension: 23.10 x 15.00 x 1.30 cms

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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. This book deals with this topics.

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