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Future-driven Library Marketing

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Ksh 10,500.00

Format: Paperback or Softback

ISBN-13: 9780838907351

Publisher: American Library Association

Publication Date: Jul 31st, 1998

Category: Library, archive & information management

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This text combines library marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.

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