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Gaining and Sustaining Competitive Advantage
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Gaining and Sustaining Competitive Advantage : Pearson New International Edition

Book Details

Format Paperback / Softback
ISBN-10 1292021454
ISBN-13 9781292021454
Publisher Pearson Education Limited
Imprint Pearson Education Limited
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 9th, 2013
Print length 512 Pages
Weight 1,232 grams
Dimensions 27.60 x 22.50 x 1.70 cms
Product Classification: Business strategy
Ksh 16,550.00
Temporarily out of stock, due soon 0 in stock

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For courses in Graduate Strategic Management.

Gaining and Sustaining Competitive Advantage provides students and practitioners with research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
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For courses in Graduate Strategic Management.
Explore the most up-to-date research in the field of strategic management.
Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.


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