Gaining Momentum

Name: Gaining Momentum
Brand: Imperial College Press
SKU: 9781848163546
Price: 25200 KES
Availability: OutOfStock
ISBN: 9781848163546

Book Details

Format Hardback

Book Series Series on Technology Management

ISBN-10 1848163541

ISBN-13 9781848163546

Publisher Imperial College Press

Imprint Imperial College Press

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 4th, 2010

Print length 448 Pages

Weight 776 grams

Dimensions 23.30 x 15.60 x 2.90 cms

Product Classification: Business innovation

KSh 25,200.00

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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Get Gaining Momentum by Joe Tidd at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Imperial College Press and it has 448 pages.