Getting Price Right : The Behavioral Economics of Profitable Pricing
Book Details
Format
Hardback or Cased Book
ISBN-10
0231190700
ISBN-13
9780231190701
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 12th, 2021
Print length
352 Pages
Weight
608 grams
Dimensions
16.20 x 23.60 x 2.90 cms
Product Classification:
Behavioural economics
Ksh 6,300.00
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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.
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