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Global Consumer Behavior

By: France) Ammi Evry Chantal (National Institute of Telecommunications (Author)

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Ksh 37,650.00

Format: Hardback or Cased Book

ISBN-13: 9781905209637

Publisher: ISTE Ltd and John Wiley & Sons Inc

Publication Date: Mar 8th, 2007

Weight: 572 grams

Dimension: 24.10 x 16.10 x 1.90 cms

Category: Market research

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Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

Get Global Consumer Behavior by Chantal (National Institute of Telecommunications, Evry, France) Ammi at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by ISTE Ltd and John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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