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Global Perspectives on Strategic Storytelling in Destination Marketing

By: Ana Claudia Campos (Author) , Sofia Almeida (Author)

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Ksh 64,250.00

Format: Hardback or Cased Book

ISBN-13: 9781668434369

Publisher: IGI Global

Publication Date: Oct 30th, 2022

Weight: 1098 grams

Dimension: 22.30 x 29.00 x 2.80 cms

Category: Tourism industry

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A key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.

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