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Global Perspectives on Strategic Storytelling in Destination Marketing

By: Ana Claudia Campos (Author) , Sofia Almeida (Author)

Manufacture on Demand

Ksh 49,700.00

Format: Paperback or Softback

ISBN-13: 9781668434376

Publisher: IGI Global

Publication Date: Oct 30th, 2022

Dimension: 27.90 x 21.60 x 36.30 cms

Category: Tourism industry

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Offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organisational and destination levels, and from the perspectives of experience providers and customers. The book addresses challenges for tourism organisations and destinations that may be tackled by creatively adopting storytelling as a strategy.

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