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Going Viral

By: Karine (University of Washington) Nahon (Author) , Jeff (Syracuse University) Hemsley (Author)

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Ksh 3,950.00

Format: Paperback or Softback

ISBN-13: 9780745671291

Publisher: John Wiley and Sons Ltd

Publication Date: Oct 18th, 2013

Weight: 274 grams

Dimension: 21.10 x 13.90 x 1.60 cms

Category: Communication studies

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We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.

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