Hacking the Electorate : How Campaigns Perceive Voters

Name: Hacking the Electorate
Brand: Cambridge University Press
SKU: 9781107501164
Price: 5100 KES
Availability: OutOfStock
ISBN: 9781107501164

by Eitan D. Hersh

Book Details

Format Paperback / softback

ISBN-10 1107501164

ISBN-13 9781107501164

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 9th, 2015

Print length 270 Pages

Weight 402 grams

Dimensions 15.40 x 22.90 x 1.60 cms

Product Classification: Constitution: government & the state Constitution: government and the state Elections & referenda Elections and referenda / suffrage

KSh 5,100.00

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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.

Get Hacking the Electorate by Eitan D. Hersh at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 270 pages.