Hacking the Electorate : How Campaigns Perceive Voters
Book Details
Format
Paperback / Softback
ISBN-10
1107501164
ISBN-13
9781107501164
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 9th, 2015
Print length
270 Pages
Weight
402 grams
Dimensions
15.40 x 22.90 x 1.60 cms
Product Classification:
Constitution: government & the stateElections & referenda
Ksh 5,100.00
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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.
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