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Hacking the Electorate

By: Connecticut) Hersh Eitan D. (Yale University (Author)

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Ksh 6,000.00

Format: Paperback or Softback

ISBN-13: 9781107501164

Publisher: Cambridge University Press

Publication Date: Jun 9th, 2015

Weight: 402 grams

Dimension: 15.40 x 22.90 x 1.60 cms

Category: Constitution: government & the state

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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.

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