Handbook of Hospitality Marketing Management
Book Details
Format
Hardback or Cased Book
ISBN-10
0080450806
ISBN-13
9780080450803
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 11th, 2008
Print length
574 Pages
Weight
1,062 grams
Dimensions
24.10 x 17.60 x 3.50 cms
Product Classification:
Sales & marketingHospitality industry
Ksh 42,300.00
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Packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's operations, this book provides fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles.
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Get Handbook of Hospitality Marketing Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
