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Handbook of Islamic Marketing

By: OEzlem Sandikci (Author) , Gillian Rice (Author)

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Ksh 53,850.00

Format: Hardback or Cased Book

ISBN-13: 9781849800136

Publisher: Edward Elgar Publishing Ltd

Publication Date: Oct 31st, 2011

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The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.

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