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Handbook of Marketing and Finance

By: Shankar Ganesan (Author)

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Ksh 43,600.00

Format: Hardback or Cased Book

ISBN-13: 9781849802727

Publisher: Edward Elgar Publishing Ltd

Publication Date: May 31st, 2012

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Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them.

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