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Handbook of Research in International Marketing

By: Subhash C. Jain (Author)

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Ksh 55,300.00

Format: Hardback or Cased Book

ISBN-13: 9781840649468

Publisher: Edward Elgar Publishing Ltd

Publication Date: Sep 26th, 2003

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Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing.A timely and innovative volume, Handbook of Research in International Marketing is a must read for anyone interested in marketing research or international business.

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