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Handbook of Research in International Marketing

By: Subhash C. Jain (Author)

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Ksh 13,850.00

Format: Paperback or Softback

ISBN-13: 9781845426361

Publisher: Edward Elgar Publishing Ltd

Publication Date: Sep 28th, 2005

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Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing.A timely and innovative volume, Handbook of Research in International Marketing is a must read for anyone interested in marketing research or international business.

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