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Handbook of Research on Global Diffusion of Broadband Data Transmission

By: Yogesh K. Dwivedi (Author) , Anastasia Papazafeiropoulou (Author) , Jyoti Choudrie (Author)

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Ksh 132,300.00

Format: Hardback or Cased Book

ISBN-13: 9781599048512

Publisher: IGI Global

Publication Date: Feb 28th, 2008

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Exploring broadband adoption and the digital divide through a global perspective, this book provides research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. It also provides multicultural insight into what factors actively influence consumers' decisions to adopt broadband.

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