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Handbook of Research on Marketing and Corporate Social Responsibility

By: Ronald Paul Hill (Author) , Ryan Langan (Author)

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Ksh 10,850.00

Format: Paperback or Softback

ISBN-13: 9781785368660

Publisher: Edward Elgar Publishing Ltd

Publication Date: Feb 26th, 2016

Category: Research methods: general

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The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.

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