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Handbook of Research on Narrative Advertising

By: Recep Yilmaz (Author)

Extended Catalogue

Ksh 76,150.00

Format: Hardback or Cased Book

ISBN-13: 9781522597902

Publisher: IGI Global

Publication Date: May 30th, 2019

Dimension: 27.90 x 21.60 x 63.30 cms

Category: Advertising

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Investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, this is a valuable text for business professionals, copywriters, students, and practitioners.

Get Handbook of Research on Narrative Advertising by Recep Yilmaz at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by IGI Global and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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