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Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

By: Blanca Miguelez-Juan (Author) , Gema Bonales-Daimiel (Author)

Manufacture on Demand

Ksh 78,850.00

Format: Hardback or Cased Book

ISBN-13: 9781668439715

Publisher: IGI Global

Publication Date: Jan 31st, 2023

Dimension: 27.90 x 21.60 x 36.30 cms

Category: Advertising

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Provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. The book reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term.

Get Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by Blanca Miguelez-Juan at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by IGI Global and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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